02 junio, 2014

New York Fashion Program, an immersion into the American Fashion System

The New York Fashion Program, which will take place from July 14th to the 18th, is designed for students to learn and delve into the specifics of the fashion industry in the U.S. -financial planning, production, buying, sales, distribution, allocation and pricing-; and also to learn how to manage global brands in the American market.
 

PROFESSORS FROM: Parsons The New School for Design, Fashion Institute of Technology, George Washington University, The Wharton School of the University of Pennsylvania.        

Program
Welcome dinner  (Sunday 13 th)
Introduction to American Fashion    
Spanish Brands in the USA             
Product Development             
Buying for Department Stores             
Selling to Department Stores             
How global brands work with US markets   
Global Communications for Fashion Brand   
Social Media Strategy             
Fashion Week Organization and Planning
Financial Planning in a Fashion Business    
Product Placement in American Publications    
360 Strategy For Succeeding in America   
Closing cocktail (Friday 18 th)
  
Speakers and visits
Bergdorf Goodman
Bobbi Brown
Carolina Herrera
Coach
DKNY    
Estée Lauder         
Hugo Boss
Michael Kors
Moda Operandi
New York Fashion Week
Ralph Lauren    
Saks Fifth Avenue



•    Place: IESE Business School, Headquarters on 57th st and 7th ave Manhattan
•    Dates: the week of July 14th - 18th     2014
•    Schedule: 9:00 – 18:15 Hrs.
•    Nº of sessions: 18 (1:15h each)
•    Nº of visits: 5 (RETAIL FASHION TOUR)
•    Price: 3.000 €
•    Price includes: Tuition; Daily breakfast&lunch; Welcome dinner on Sunday July 13th; Closing cocktail on Friday July 18th
•    ISEM Certificate: Students will receive a “ISEM certificate- Universidad de Navarra” 
•    Payment

BANK TRANSFER to ISEM Fashion Business School                               
BANCO SANTANDER:                                    
ENTIDAD   OFICINA         DC        Nº CUENTA                                    
0049               1821         03        2810652157                                    
CÓDIGO IBAN: ES77 0049 1821 0328 1065 2157                                    
CÓDIGO SWIFT: BSCHESMM     

•    Last date to register: June 15th (20 limited attendees)
•    Lenguaje requirements:  Attendees should have full command of English
 
Interested: send e-mail to: newyork@isem.es indicating interest in participation