New York Fashion Program, an immersion into the American Fashion System

The New York Fashion Program, which will take place from July 14th to the 18th, is designed for students to learn and delve into the specifics of the fashion industry in the U.S. -financial planning, production, buying, sales, distribution, allocation and pricing-; and also to learn how to manage global brands in the American market.

 

PROFESSORS FROM: Parsons The New School for Design, Fashion Institute of Technology, George Washington University, The Wharton School of the University of Pennsylvania.        

Program

Welcome dinner  (Sunday 13 th)

Introduction to American Fashion    

Spanish Brands in the USA             

Product Development             

Buying for Department Stores             

Selling to Department Stores             

How global brands work with US markets   

Global Communications for Fashion Brand   

Social Media Strategy             

Fashion Week Organization and Planning

Financial Planning in a Fashion Business    

Product Placement in American Publications    

360 Strategy For Succeeding in America   

Closing cocktail (Friday 18 th)

  

Speakers and visits

Bergdorf Goodman

Bobbi Brown

Carolina Herrera

Coach

DKNY    

Estée Lauder         

Hugo Boss

Michael Kors

Moda Operandi

New York Fashion Week

Ralph Lauren    

Saks Fifth Avenue

•    Place: IESE Business School, Headquarters on 57th st and 7th ave Manhattan

•    Dates: the week of July 14th - 18th     2014

•    Schedule: 9:00 – 18:15 Hrs.

•    Nº of sessions: 18 (1:15h each)

•    Nº of visits: 5 (RETAIL FASHION TOUR)

•    Price: 3.000 €

•    Price includes: Tuition; Daily breakfast&lunch; Welcome dinner on Sunday July 13th; Closing cocktail on Friday July 18th

•    ISEM Certificate: Students will receive a “ISEM certificate- Universidad de Navarra” 

•    Payment: 

BANK TRANSFER to ISEM Fashion Business School                               

BANCO SANTANDER:                                    

ENTIDAD   OFICINA         DC        Nº CUENTA                                    

0049               1821         03        2810652157                                    

CÓDIGO IBAN: ES77 0049 1821 0328 1065 2157                                    

CÓDIGO SWIFT: BSCHESMM     

•    Last date to register: June 15th (20 limited attendees)

•    Lenguaje requirements:  Attendees should have full command of English

 

Interested: send e-mail to: newyork@isem.es indicating interest in participation